“Security organizations are facing an incredible challenge securing their companies in the digital era,” said Gerry. “Now, more than ever, there is a need  for continuous, real-time vulnerability insights across today’s expanding digital attack surface. Bugcrowd has  pioneered crowdsourced security through a platform-powered approach that connects the untapped talent of the global security community into an organization’s security strategy in a trusted, efficient way. Our innovation is second to none in the cybersecurity industry and I’m excited to lead the company in its next growth stage.”

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10. Understand The Prospect's Background

Preparation is key when it comes to maximizing every prospect. Entering every single sales presentation as prepared as you possibly can instill a sense of confidence regardless of who you’re pitching. It’s important to do due diligence and understand your prospect’s background, including where they’ve previously worked and if they have any experience with your product or the space it's in. - David Gerry, WhiteHat Security

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Once an acquisition partner has been identified, both sides need to ensure there is a deep go-to-market, post-merger integration plan. Without this, there will continue to be a silo between the go-to-market organizations, leading to increased costs, increased uncertainty and confusion and ultimately friction in the field. - David Gerry, WhiteHat Security

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“Bugcrowd and WhiteHat have been working together for years to help our clients fend off cyberattacks that continuously attempt to infiltrate the IT infrastructure of organizations,” said Gerry. “As both a customer and a partner of Bugcrowd, I am excited to accept an advisory role because our companies have a like-minded and proactive approach to safeguarding digital business.”

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2. Understand The Value They're Looking For

Understanding the value that the customer is looking for is the first step. Instilling a culture of accountability that delivers that value at every possible point in the customer journey is key. Without ensuring that expectations around value creation are set, organizations will continue to spend resources providing a service that doesn’t meet what their customers thought they were buying. - David Gerry, WhiteHat Security

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As the world slowly rolls out reopening guidelines, we will continue to be impacted by the life-altering effects of the Covid-19 global pandemic for the foreseeable future and beyond. No one knows exactly how the crisis will unfold tomorrow, let alone months from now, and sales leaders have been facing difficult decisions for the greater part of 2020 as organizations’ revenues have been disrupted and their ways of working have been fundamentally changed.

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From the U.S. and the U.K. to France and Japan, global companies and global communities everywhere have rolled out mandatory work-from-home policies amid the spread of COVID-19. This shift to the home office has become the new normal for many of us for the foreseeable future as we wait out the pandemic. One study released prior to the pandemic indicated that 63% of companies had remote workers; that figure has only skyrocketed this year.

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In unexpected circumstances, it's easy to think businesses are completely at the mercy of fast-changing macro-economic trends. However, while economic conditions can have a material impact (both good and bad), organizations that can adapt, plan and execute as predictably as possible can likely weather the storm. At this moment, that's one of the most valuable business attributes around.

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You don’t have to be a news junkie to notice one of the bigger stories the media is focusing on these days. Whether it’s local, state or national races, election security has become a serious issue. And it’s easy to understand why. If you think about the psychological impact of any data breach, there’s a sense of theft, of a violation of privacy. When you apply that to a free election -- the very bedrock of our democracy – it can be much worse…

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In today’s uncertain times, working from home has become the norm. For many folks, this might be the first time they’ve worked from home and it can be an adjustment.

Here are some of the Tips & Tricks that work for me: …

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